Overview
RIZA™ is a root-first haircare concept that reframes modern beauty through foundation, origin, and behavior. Designed to challenge a category often defined by surface-level minimalism, the brand shifts focus to the scalp as the starting point of care, ritual, and long-term hair health.

Built around the idea of beginning at the base, RIZA™ explores how product, design, and communication can work together to shape new habits and expectations. Sculptural tools, root-focused oils, and a quiet, design-led aesthetic form a cohesive world where function and emotion are considered equally. The result is a brand system that feels intentional, grounded, and culturally aware—positioning haircare not as a finishing step, but as a foundational practice.