Aside from external collaborations and projects, Amber is the Principal for RYSE—a conceptual brand house—the pioneering IP house dedicated to defining beauty intelligence through the evolving intersection of structure, substance, and lived culture.

Her focus centers on creating and managing original IP Ecosystems, brand incubation, and foundational brand architecture that shapes the future of beauty and wellness. Operating with the vision of a focused collective, she leverages The Sensory Practice's foundational rigor, strategic insight, and belief-driven brand expression to establish distinct, cultivated consumer ecosystems rather than individual products.

Amber is initiating several new IP Ecosystems and strategic partnerships in 2026.

If you’d like to learn more, visit The Sensory Practice™ on Instagram or email Info@thesensorypractice.com